Porsche
adventure, electrified

Breaking the format of predictable online car launches to reveal an era-defining electric Porsche - the Taycan Cross Turismo.

In a pandemic-conscious world where virtual car launches were falling into the trap of trying to recreate IRL launches in an online environment, Porsche Cars GB challenged us to launch its new Taycan Cross Turismo in an exciting new way that took a younger target audience closer to the car like never before.

Avoiding overly scripted shows and vast empty studios with static cars on stage, we set out to subvert the digital car launch and create a snappy appointment to view film designed to take the audience on an adventurous journey to see the car in its natural environment.

Choreographed to be captured by four robotic camera arms that gave the illusion of the car being finished on Nature’s production line, we were able to take the audience closer to the metal in a way no other car manufacturer had virtually.