LEE COOPER
S/S 2017

Developing the creative campaign designed to recapture the energy and youthful spirit of Britain’s oldest denim brand.

Founded in 1908, Lee Cooper is the original British denim brand with a heritage built on youth culture. For the Spring / Summer 2017 campaign we took that heritage to heart, creating a theme based on rebellion, exploration, mischief and fun.

With S/S campaigns for the brand typically shot in early November, it was critical to find a location that could provide London-like locations for key shots, as well as the warm weather that would support and elevate Lee Cooper’s key looks.

Shot across two days in Cape Town, SA, 'Release Your Rebel' is a global TTL campaign showcasing the new collection across TV, print, POS and outdoor.